Art Basel Miami: Inside the PR Machine
Client: Tara INK.
How strategic press coordination made Art Basel Miami a media success, from credentialing to post-event coverage.
Overview
Art Basel Miami Beach is one of the most prestigious contemporary art fairs in the world, attracting collectors, artists, gallerists, and press from every corner of the globe. As a PR intern at Tara INK., I supported the communications team during the 2025 edition.
My Role
- Tracked and monitored press coverage across media outlets covering the event
- Assisted in drafting and refining media pitches tailored to target journalists and publications
- Managed media clippings and organized coverage reports
- Maintained accurate RSVP lists for press events and client-hosted dinners
Key Outcomes
The event generated significant media coverage across luxury lifestyle, art, and culture verticals. Our targeted pitching strategy resulted in placements across regional and national outlets, elevating client profiles during the peak news cycle of the event week.
Takeaway
The Art Basel experience taught me the importance of preparation, speed, and relationship management in event PR. In an environment where every journalist and editor is competing for attention, personalized, well-timed outreach is what separates a placement from a missed opportunity.